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Nina Clapperton - She Knows SEO

SEO Specialist and AI Expert

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

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Featured Post

🤫 this is for my besties only!!

Hey Reader, Last month, I sent an email to y'all almost EVERY DAY. That is kinda of insane. And yet my email list GREW! NGL, I kinda thought I'd scare 90% of you off with that. But I was tired of the riff raff so I actually cut it down. We were over 9k people and I decided it was clean sweep time! Anyone who hadn't clicked on something in an email in 90 days is outta here - and now we're down to my core besties. Hiiii 👋👋👋 Since this is a besties club, and I loveee to celebrate my besties, I...

about 20 hours ago • 4 min read

Hey Reader, Today is the LAST DAY to join the Repurposeful Retreat! Here's a reminder of what it is: Learn how to repurpose 1 piece of content for 10 different platforms (whether it started as a blog or not!) Get actionable steps to repurpose 1 topic (we do "3 day toronto itinerary" and "best mindset books for entrepreneurs" so you can see an informational and affiliate post) for 10 different platforms to expand your reach Steal my batch work system to work more efficiently AND my assistant's...

5 days ago • 2 min read

Hey Reader, I am sick as a DOG and apparently that means this email I wrote and *scheduled* for Wednesday morning was still in draft. But it's too good to waste so I'm sending it at 10pm cause I want y'all to benefit from it ❤️ I've talked a lot about repurposing your content this month. But let's be real you only care about repurposing for one reason: making bank! So I want to share 3 case studies of times repurposing my content increased my income - for She Knows SEO & my old travel blog....

5 days ago • 6 min read

No, the answer isn't not to post. Hey Reader, This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Google updates have most bloggers and business owners shaking in their boots! And with more updates happening year over year, it’s giving bloggers PTSD every time they open their Google Analytics! I totally get it,...

6 days ago • 5 min read

Hey Reader, Everyone always asks me "how the fuck do you work so fast??" I work about 10 hours a week right now. I shared what I did in a week here so you can see a breakdown of exactly what I got done in that time (well, 9 hours. I felt gross that week). No, my secret isn't shelling out $500k a year on team members, or fancy tools that would drain my bank account just as much. It's batch work! Here's an example of my batch work schedule for 1 month for my old travel blog when I was still...

8 days ago • 4 min read

Hey Reader, I'm currently writing this from a clinic. It's full circle, because one of my first EVER newsletters was about a trip to the emergency room while I was IN the emergency room. My Baba - 1 of my 2 readers - called me to yell at me for it. Unfortunately, she's not here to do that now. But I guess luckily this time the clinic is for a positive reason! I won't go into too much detail but essentially I'm starting new treatments for my chronic pain, which involves being hooked up to an...

9 days ago • 4 min read

Hey Reader, The Repurposeful Retreat starts on Monday and I am SO EXCITED! I think this is gonna change the game for so many people and really revolutionize the NGL kinda stale summit game. But it wouldn't be a Nina launch without some extra bonuses! So let's go through them. Before I share them though just a quick note: tickets are available until March 28th. After that, the retreat is CLOSED. I may re-run it next year with new sessions, but this is it for 2025. 🎁 Bonus #1: Organizational...

11 days ago • 5 min read

Hey Reader, What if you could take one blog post and turn it into: 💼 A high-traffic LinkedIn post that positions you as an expert💰 A digital product that sells passively—without needing a big audience That’s exactly what you’ll learn from 2 powerhouse speakers inside The Repurposeful Retreat (March 24-28). 💼 Alexis Quintal of Rosarium | Cracking the LinkedIn code LinkedIn isn’t just for job seekers—it’s a powerful platform for audience growth, engagement, and traffic (when used...

12 days ago • 3 min read

Hey Reader, People love to say Facebook is dead—but the numbers tell a different story. 📢 2.9 billion monthly active users.🙋♀️ 1.8 billion people engaging in Facebook Groups every month.👀 Pages still drive massive visibility—when you know how to use them right. I started my 6 figure business with a Facebook Group. It was the main way I had my first $100k month! The truth? Facebook still works—if you have the right strategy. That’s why I brought in 2 experts to show you how to turn Facebook...

13 days ago • 2 min read

Hey Reader, There’s one thing social media can’t do well: build deep, lasting relationships with your audience. Any relationship you do build with your audience is totally at the whim of algorithms, the platform shutting down, and the billionaire founders getting boycotted. That’s why newsletters & podcasts are two of the most powerful (and underrated) ways to connect with people—without fighting algorithms or posting daily. If you want a high-impact, low-maintenance way to turn casual...

14 days ago • 2 min read