Posts | Nina Clapperton - She Knows SEO

I forgot how to work 😬

Hey Reader, Coming back from 9 weeks of medical leave has been ROUGH. I thought I’d turn on my laptop and hit the ground running… but I can’t even get my laces done up right now. It’s so frustrating when you want to do things, but your body or your brain or even your schedule are just like “um…yeah no you’re not doing that”. This isn’t one of those “here’s what I do when I’m stuck!” emails. Cause I’m still figuring that out myself. And every time this happens, I seem to need to do something...

3 days ago • 3 min read

[new video] all traffic 1 post

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: If 1 Post Drives Most of Your Traffic, Watch This Watch here 👇 https://youtu.be/J7fuEZudNE8 Other videos you might like: How I Turn 1 Video into 10 Reels Using AI | AI Video Cut Tutorial How to Rank YouTube Videos on Google & YouTube | YouTube SEO...

8 days ago • 1 min read

keyword tie breaks

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Let’s say you want to write a post about banana bread.You hop into Keysearch (30% off with code sheknowsseo), type in “banana bread recipe,” and boom — you...

10 days ago • 3 min read

Yes, I’m yelling about EEAT again

Hey Reader, EEAT isn’t about scamming Google’s algorithm.It’s about building trust with actual people.Which is… kinda the whole point of blogging? We’re not in the “AI barfed out 10 tips for visiting Paris” era anymore.We’re circling back to 2008, when blog posts told stories and actually connected with readers. And I don’t know who needs to hear this, but you can’t complain that soulless AI sites were ranking AND get mad that it’s not working anymore.This is a good thing. Let’s break down...

17 days ago • 3 min read

[new video] What Successful Bloggers Do Before High Season Hits

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: What Successful Bloggers Do Before High Season Hits Watch here 👇 https://youtu.be/J7fuEZudNE8 Other videos you might like: No Pageviews? Here's What's Wrong With Your Blog Post | Blog Post Audit How to Create and Sell Custom GPTs [Preview of the...

22 days ago • 1 min read

What happens after the $100K month

Hey Reader, I’m interrupting my usual SEO and blogging tips to talk about something way more personal — and honestly, way more important. When I started blogging, I would’ve been ecstatic to make $2,000 a month.That felt like a dream. Now? $2,000 a day is normal to me.I don’t even blink. I remember my first $10K month so clearly. I ran around my townhouse screaming updates at my roommate every 5 minutes. I think Theo genuinely thought I was a deflating balloon. We had full dance parties in...

24 days ago • 2 min read

The algorithm-proof keywords no one is talking about

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I’ve said it before and I’ll say it again — I love a zero volume keyword. But I don’t love it because it’s “zero volume.” I love it because the tools say it...

about 1 month ago • 3 min read

I’m speaking at this AI event — and yep, you’re totally invited (for free) 🎤

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Okay, so normally I wouldn’t pop into your inbox just to shout “I’m speaking at a summit!!”... but this one is too good not to share. I’m one of the...

about 1 month ago • 2 min read

[new video] Stop Writing Boring SEO Content 😴 Here’s How to Fix It (Live Demo)

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: Stop Writing Boring SEO Content 😴 Here’s How to Fix It (Live Demo) Watch here 👇 https://youtu.be/XCfILozCnVE Other videos you might like: This Travel Blogger Skyrocketed Traffic with Topical Authority I’m changing my backlink strategy. Here’s why...

about 1 month ago • 1 min read

You don’t need more traffic

Hey Reader, The biggest mistake I see people make with keywords? They go after high-volume terms that have zero intent. A couple of years ago I was auditing a student’s site. They were ranking number one for some “amazing” keywords — stuff like city names. So think: they were ranking for “Toronto, Ontario.” Which sounds incredible, right? But here’s the catch... they weren’t getting any clicks. No conversions. Nothing. This was back before AI Overviews or any of the Helpful Content updates —...

about 1 month ago • 3 min read