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Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

Featured Post

Yes, I’m yelling about EEAT again

Hey Reader, EEAT isn’t about scamming Google’s algorithm.It’s about building trust with actual people.Which is… kinda the whole point of blogging? We’re not in the “AI barfed out 10 tips for visiting Paris” era anymore.We’re circling back to 2008, when blog posts told stories and actually connected with readers. And I don’t know who needs to hear this, but you can’t complain that soulless AI sites were ranking AND get mad that it’s not working anymore.This is a good thing. Let’s break down...

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: What Successful Bloggers Do Before High Season Hits Watch here 👇 https://youtu.be/J7fuEZudNE8 Other videos you might like: No Pageviews? Here's What's Wrong With Your Blog Post | Blog Post Audit How to Create and Sell Custom GPTs [Preview of the...

Hey Reader, I’m interrupting my usual SEO and blogging tips to talk about something way more personal — and honestly, way more important. When I started blogging, I would’ve been ecstatic to make $2,000 a month.That felt like a dream. Now? $2,000 a day is normal to me.I don’t even blink. I remember my first $10K month so clearly. I ran around my townhouse screaming updates at my roommate every 5 minutes. I think Theo genuinely thought I was a deflating balloon. We had full dance parties in...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I’ve said it before and I’ll say it again — I love a zero volume keyword. But I don’t love it because it’s “zero volume.” I love it because the tools say it...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Okay, so normally I wouldn’t pop into your inbox just to shout “I’m speaking at a summit!!”... but this one is too good not to share. I’m one of the...

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: Stop Writing Boring SEO Content 😴 Here’s How to Fix It (Live Demo) Watch here 👇 https://youtu.be/XCfILozCnVE Other videos you might like: This Travel Blogger Skyrocketed Traffic with Topical Authority I’m changing my backlink strategy. Here’s why...

Hey Reader, The biggest mistake I see people make with keywords? They go after high-volume terms that have zero intent. A couple of years ago I was auditing a student’s site. They were ranking number one for some “amazing” keywords — stuff like city names. So think: they were ranking for “Toronto, Ontario.” Which sounds incredible, right? But here’s the catch... they weren’t getting any clicks. No conversions. Nothing. This was back before AI Overviews or any of the Helpful Content updates —...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Keyword research is not what it used to be. But most bloggers? They’re still doing it like it’s 2018.That’s why they’re struggling to rank. And why they’re...

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: How to Find Keywords with Google Trends (The RIGHT Way) Watch here 👇 https://youtu.be/HYQp6SNExg8 Other videos you might like: Exit Intent Pop Ups: How to Make More Sales Passively How to Find and Fix Broken Links on Your Website | Step by Step...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Running a business is spenny af. And while I do think you need to invest in some tools, you don’t need to throw your wallet at every shiny thing right away....