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Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

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[6 Hours Left!] Last chance to get the SEO Roadmap

Hey Reader, I noticed you haven’t grabbed the SEO Roadmap yet…I just wanted to check in and say… That’s totally fine. 🙂 Seriously. Even with the SEO Roadmap's 14-Day No Questions Asked refund policy – It’s still a big decision. I totally get it. In fact, I’ve been answering questions all day about the course from other wicked smart researchers like you, who loved the idea of the program…but were a little hesitant… “….I’ve tried to make money from my blog before, and even with YouTube I...

Hey Reader, It’s Friday! And with only about 1 day left to buy the SEO Roadmap for a one-time price, I’ve been chatting back and forth with people struggling to know if this is worth investing in…or if they should just continue on the DIY YouTube path to building a profitable blog. And I totally get it. Personally, I have many degrees from YouTube University. And I never have to worry about building a blogging business because I've been building my own successful strategies for blogging for...

Hey Reader, Holy moley! Since I announced the rebrand of the SEO Roadmap on Tuesday, I’m proud to say there have been some really awesome people join me in my mission to make a sustainable income blogging … for themselves! Seriously, I am blown away by who is joining. And of course, I’ve also had a LOT of questions. (Which you know I love!) And since the SEO Roadmap closes on August 30th, I thought I’d take a couple minutes to give you some answers. Here are some As to your Qs: Q: I’ve been...

Hey Reader, It's time for a pop quiz! I feel completely in control of my blogging business Making money blogging is a breeze Stressing about Google updates or affiliates cutting commission isn’t something I do often anymore. I'm working less than 20 hours a week but making a full-time income Blogging is more fun for me nowadays than it is stressful If you read through those and thought… Don’t worry. I have a plan for you to check all these off in 1 year! Together, we’re going to use the SEO...

Hey Reader, Google changed my life. Not only did it get me through high school when they kept making us read Dickens - my ADHD can't wait 3 page descriptions of trees, dude. It gave me a career. It let me quit my soul sucking job as a law clerk. It allows me to buy my dog a ridiculous supply of crocs. I found SEO in January of 2021. I got serious about SEO that December, and within 6 months got my travel blog into Mediavine. It wasn't just ad revenue though. Google grew my email list to 10k,...

Hey Reader, First off, we want to acknowledge the payment issues we've had due to ThriveCart not automatically sending them. In an effort to create some more consistency and reliability, we've restructured the schedule for affiliate payouts. I'm not 100% sure of the wording (I think it's net 35), but essentially if you made an affiliate sale during the month of June, you will get that money August 5th. (30 days + 5 days later). But, if you made a sale July 1st, you would need to wait another...

Psst... announcing a live webinar today! Hey Reader, Last week, I had the privilege of joining hundreds of travel creators in Puerto Rico for the North American TBEX conference. I've wanted to go to TBEX since I started blogging back in 2018, but I was broke and in New Zealand, so that wasn't gonna happen. Then the pandemic hit and well... not the best times. I could gush and fangirl over all the people I fangirled over in person - and probably actively scared away from ever speaking to me...

Hey Reader, AIDA doesn’t stand for “am I the a$$hole”. It’s a marketing funnel structure that’s all about funneling audiences to purchases. I first learned the term in my Publishing Media Masters and was re-introduced a few years ago in course creation and email marketing spheres. For some reason, bloggers don’t really use funnels on their site. But y’all should! I grew from $6k months to $30k months on my travel blog by setting up AIDA funnels - without any new traffic. AIDA stands for:...

Hey Reader, I just closed out my first 1:1 coaching in a year - it went SO well! - and I noticed a common issue: bloggers don’t know how to structure and cluster their content. It’s such a common issue that I did a full live on it earlier this year with real life audits of sites. You can check it out here. But I know not everyone learns best via video, so I’m going to walk y’all through it in text form here. — START OF AD — Sponsored by: Premium Ghostwriting Academy ATTENTION: SEO writers...

Hey Reader, A lot of people have abandoned SEO recently. Twitter and Facebook especially seem to be hating hardcore on the idea of using keywords anywhere. It's all about newsletters and paid Facebook page traffic now. Which is sad. But I get it. The Google March update and the September Helpful Content Update tore the rug out from under a lot of bloggers. *** ANNOUNCEMENTS BREAK*** 🎉 FREE Live Q&A Announcement! 🎉 To celebrate hitting 4k Youtube subscribers, I'm doing a Youtube live on...