Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I am nosey as HELL! It’s probably why I’m obsessed with that new TV show, The Burbs, with Keke Palmer. She spends like the entire first episode creeping on...
1 day ago • 7 min read
Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, SEO posts do not mean soulless posts! I audit a lot of posts every month. For my students. For case studies. For my own analysis of what's out there. And...
8 days ago • 6 min read
Hey Reader, I loveee a big, juicy backlink ... but they're not the be all and end all of ranking anymore. DA has been dominated by BA: Brand Authority. WTF is Brand Authority??! It's basically having authority and being trusted by others (just like DA) BUT it's not judged by links. AI can now let algorithms check social media, podcasts, etc. to see where you're mentioned Even if there isn't a link! Legit just an @[yourname] or someone bringing up your name on Reddit can improve your rankings....
15 days ago • 8 min read
This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Hey Reader, I scaled from $0 income to my first $10k month in less than 6 weeks.About $1.75k was from Mediavine ads.The rest was all affiliate income. How did I do it?Nope, I am not magic.If I was, you better bet your ass I’d be floating around sprinkling...
19 days ago • 4 min read
Hey Reader, Last year reminded me why I built my business the way I did. Not for vanity metrics.Not to be everywhere.Not to post for the sake of posting.Not to build something that only works if I’m constantly “on.” I built it so my life could still happen. So I could work less than 20 hours most weeks.So I could go to appointments without my income disappearing.So I could pull back publicly without everything falling apart.So I could have hard seasons and not have my business become another...
22 days ago • 2 min read
Hey Reader, I got Theo some yoghurt yesterday for his pupsicles(yes, I make my dog homemade pupsicles every week) One tub was discounted by 80%. I’m a budget b*tchso I almost grabbed it Until I noticed it was 1 day past the best before date. And immediately I was like… ehhh. Even if I know those dates are kinda fake.Even if it smells fine.Even if it’s to make your dog pupsicles. That tiny “is this still good?” moment was enough to put it back. Websites work exactly the same way! Even though...
26 days ago • 2 min read
Hey Reader, Most sites I visit have the same problem: The writer knows exactly who they’re trying to help and what they want to be known for … but the site is saying something totally different. Or, worse, saying nothing at all! When new visitors click onto the site, they can’t work out: what the site is about who it’s for and why they should stick around. Those 3 things power connection. Cause no one is gonna connect with a vague blog that’s “something for everyone.” Your menu should hint at...
29 days ago • 4 min read
Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I do a lottt of blog audits. But I don't often talk about how I do them. Not cause it's any sort of secret. But largely cause I forgot not everyone is in my...
about 1 month ago • 4 min read
Hey Reader, You can’t build a business with just Google SEO anymore Well, you can. But it's like building your house beside a river that floods all the time You'll be stressed af anytime it rains! You need to strengthen the flood barriers So you're calm when that next storm comes 🧘♀️ How do you do that? Multimodal search! Multimodal is the buzzword Google kept calling out at their I/O summit in 2025. It basically means multi-platform and multi-format. You’ve probably noticed Google Search...
about 1 month ago • 4 min read
