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Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

Featured Post

🏝️ Brittany finally took the month off (& still made more than her full-time job)

Hey Reader, PPTB closes in 40 minutes, so I’m not going to turn this into a 9-act documentary. But I do want you to hear Brittany’s story before the cart closes. She shared it in my Facebook group yesterday and literally brought me to tears! ... which tbf, isn't super hard when I'm this sleep deprived from dealing with all the tech woes. Before PPTB, her creator and freelance income had been stuck in a plateau: 2023: $34,1552024: $34,840 She was working hard, but the numbers weren’t really...

Hey Reader, “I have a blog” is not the same as “I have a business.” I say that with love and also with the deep irritation of someone who spent years acting like publishing more posts was somehow the same as building a company. It. Is. NOT. A blog can get traffic and still not sell. A blog can rank and still not build trust. A blog can have hundreds of posts and still make people reenact Goonies trying to find the thing you actually offer. NO. MORE. HIDDEN. GEMS. That's for blog topics, not...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, My copywriter has been inside PPTB while rewriting the She Knows SEO website copy. And yesterday she posted that she was looking at the "Downloads & Resources" tab in Circle and her jaw was basically on the floor. Not the core course. Not the...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, In December, I started helping a Toronto nonprofit that was in a rough spot. Social wasn’t reliably working. Influencer stuff wasn’t reliably working. They were giving away free services and time without a clear return. And they were seriously...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, Please do not open this in 6 hours!! Because in 6 hours: ⏰ PPTB will be closed ⏰ The replay will be taken down. ⏰ The validator will be sent to the AI archive in the sky. And I will hopefully be lying down somewhere with 400 chocolate...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, Tiny reminder for the night owls, the early risers, and the people who open emails at deeply questionable hours: The free stuff goes away at noon, too ⭐️ The workshop replay ⭐️ The SEO Sales Funnel Validator Both of them come down when PPTB's...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, Ok babes, be honest with yourself for a sec ... do you really need to sleep on it? Or do you already know what the answer is, and your brain is just trying to buy itself 8 more hours of pretending this is still “research”? Cause sometimes...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, I know PPTB is spenny. I'm not gonna sit here and pretend $2,500 is pocket change. If the money genuinely isn't there, please don't put yourself in a bad spot to join! I have a 0 tolerance policy for people going into debt or struggling to buy...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, Sometimes I get affiliate sale notifications and genuinely have to stop for a second like: “Wait, when did I post about that this month?” And then I realize... I didn’t! It was a blog post from 2022 that still ranks, still gets found, and...

This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, People sometimes picture PPTB as being for 1 very specific kind of blogger. Usually, it's a travel blogger. One focused on a very tight niche, who dreams of Mediavine ad income and hotel affiliate bookings paying for their Maldives trip. Yes,...