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Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

Featured Post

my sister said I'd be "really expensive"

Hey Reader, A couple weeks ago, my sister sent me this: It's funny cause she's been a hater of my blog since I started it. But she's seen what SEO has done for my business, and now she wants in! We had dinner last week for her 29th birthday Which, side note, is insane because she's 12. Like if you asked me how old she was, I'd immediately say 12. (Don't ask how old I am. Some days I say 16, some days 40, neither is correct lol.) After dinner, she pulled up her blog posts to show me and I did...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Nina Z. and I are sharing "How to Land Paid Brand Deals" live. Bloggers and business owners, this one's for you. Going live in 30 minutes! Here's your link...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Tomorrow. April 7th. 3pm EST. That's when Nina Z. of Sidewalker Daily spills everything she knows about getting brands to say yes. The pitch mistakes that...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Tuesday's training is worth showing up live for. Not in a "oh we'd love to see you there" polite way. In a "you will genuinely miss something you can't get...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, You already know affiliates work. I teach them. I use them. They're great. But here's something worth thinking about: With affiliates, you get paid when...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I need to tell you something that might sting a little: Your pitch isn't getting ignored cause your following is too small. It's getting ignored cause the...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Q1 has been rough for most people. RPMs are down. Affiliates are feeling more volatile, especially with companies messing with platforms and payouts....

This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Hey Reader, Put down the affiliate checklist!I promise, you’ve read enough of them.This “new” one isn’t gonna say anything you haven’t heard 100x before. That’s the problem:99% of free affiliate information is recycled garbage. I’m not saying it’s incorrect.It’s...

Hey Reader, I’m gonna be in Edinburgh on March 27th and I was wondering if you wanna meet up?This isn’t some VIP day or masterclass. I’ll just be chilling at a pub and I wanna meet some of my virtual besties (yes, even the lurkers!) in real life.Sorry, no Theo. He’s got a luxury suite in Toronto with private pool time. Just lil ole me!If you wanna come, do me a favour and RSVP please? I’m reserving us a table (or maybe a room, depending on how many of y’all decide to join me!) and need to...

Hey Reader, Is your to do list a waste of time? Yes, it is. Most of y'all make a to do list of everything they could possible do. No wonder you're overwhelmed! Suddenly you're changing your name, buying a wig, and disappearing into the ocean from whence you came ... or just panicking and doing nothing. Tbh, I think that's worse! Your to do list shouldn't look like one of those old "101 things to do" posts. Where every little thing, from a cafe with the best croissant to where to pick a wedgie...