profile

Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

Featured Post

The easiest way to triple your traffic

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, Can I tell you the most underused traffic lever on your site? It’s not a new keyword.It’s not a longer post.It’s not “AI optimization.” It’s internal linking. And before you roll your eyes because you already “do that”… No, you don't. You add links. You don’t use internal linking strategically. There’s a difference. Most bloggers treat internal links like: “Oh I mentioned this...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, Writing another blog post probably won't increase your traffic. If you already have 50… 80… 100 posts sitting on your site? More content is not your bottleneck. Structure is. Because here’s what I see when I audit sites: Random topics.Posts that don’t reinforce each other.Orphaned content.Thin clusters.Internal links that exist just to exist. It’s not that the posts are “bad.”...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, “Just ask ChatGPT how to rank.” Be so for real! You cannot politely DM the algorithm and expect it to hand you traffic. That’s not how this works! AI search is not sitting there waiting for you to guess correctly. And it's not about to tell you how to rank in it (cause it legit doesn't know its own algorithm). When someone searches something in ChatGPT or triggers an AI Overview,...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, “I know SEO.” … um. Imma hold your hand when I say this. No.You don’t. Cause I’ve been on your website. I’ve seen the disconnected sitemap.The 19 second load speed.The 73 posts that don’t link to each other.The keyword stuffed intro that reads like you’re trying to win a spelling bee. If you knew SEO: ❌ You wouldn’t have 100 posts on page 8.❌ You’d be showing up in AI search.❌...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, People don’t usually email me in month 1 like “I HAVE 50,000 SESSIONS!!!” That comes later. What they usually say is more like: “I finally get what I’m supposed to be doing.”“I didn’t realise how messy my site was until now.”“I suddenly have way more content ideas.”“I can see how my posts are supposed to connect.” And honestly? That’s the good stuff. Because before traffic grows,...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, One of the biggest shifts I see when someone finally has an SEO system isn’t traffic. It’s this: They stop guessing. They sit down to work and they already know: What they’re writing.Why they’re writing it.Where it fits.What comes next. No bouncing between ideas.No “should I be doing Pinterest instead?”No spiralling. Before, it usually looks like: Open laptop.Stare at blank...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, If you’ve tried SEO and it didn’t work, that doesn’t automatically mean SEO doesn’t work. It usually means you were taught pieces instead of a plan. Most people I talk to fall into one of these: You’ve written some posts.You know what a keyword is.You’ve optimized things.You’ve tried. Or… You’ve written a LOT of posts.Like dozens. Maybe 100+.And your traffic is still basically...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, I’m not letting you stay stuck with SEO! Not in a “turn RankMath green and hope” way.Not in a “post once and wait for magic” way.Not in a “some guy on YouTube said this worked in 2013” way. I created 6 Months to 50K Sessions Masterclass back in 2022. And then over time I realized something uncomfortable: The way most people need to learn SEO nowis not the way I originally taught...

This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Hey Reader, Travelpayouts is ONCE AGAIN showing how they prioritize publishers.To celebrate the launch of Drive, their new AI tool suite, they want to give YOU $1,000.Well, not all of you. That’d probably bankrupt the company and, selfishly, I really want them...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I am nosey as HELL! It’s probably why I’m obsessed with that new TV show, The Burbs, with Keke Palmer. She spends like the entire first episode creeping on...