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Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

Featured Post

I like backlinks and I cannot lie 🍑

Hey Reader, I loveee a big, juicy backlink ... but they're not the be all and end all of ranking anymore. DA has been dominated by BA: Brand Authority. WTF is Brand Authority??! It's basically having authority and being trusted by others (just like DA) BUT it's not judged by links. AI can now let algorithms check social media, podcasts, etc. to see where you're mentioned Even if there isn't a link! Legit just an @[yourname] or someone bringing up your name on Reddit can improve your rankings....

This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Hey Reader, I scaled from $0 income to my first $10k month in less than 6 weeks.About $1.75k was from Mediavine ads.The rest was all affiliate income. How did I do it?Nope, I am not magic.If I was, you better bet your ass I’d be floating around sprinkling...

Hey Reader, Last year reminded me why I built my business the way I did. Not for vanity metrics.Not to be everywhere.Not to post for the sake of posting.Not to build something that only works if I’m constantly “on.” I built it so my life could still happen. So I could work less than 20 hours most weeks.So I could go to appointments without my income disappearing.So I could pull back publicly without everything falling apart.So I could have hard seasons and not have my business become another...

Hey Reader, I got Theo some yoghurt yesterday for his pupsicles(yes, I make my dog homemade pupsicles every week) One tub was discounted by 80%. I’m a budget b*tchso I almost grabbed it Until I noticed it was 1 day past the best before date. And immediately I was like… ehhh. Even if I know those dates are kinda fake.Even if it smells fine.Even if it’s to make your dog pupsicles. That tiny “is this still good?” moment was enough to put it back. Websites work exactly the same way! Even though...

Hey Reader, Most sites I visit have the same problem: The writer knows exactly who they’re trying to help and what they want to be known for … but the site is saying something totally different. Or, worse, saying nothing at all! When new visitors click onto the site, they can’t work out: what the site is about who it’s for and why they should stick around. Those 3 things power connection. Cause no one is gonna connect with a vague blog that’s “something for everyone.” Your menu should hint at...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I do a lottt of blog audits. But I don't often talk about how I do them. Not cause it's any sort of secret. But largely cause I forgot not everyone is in my...

Hey Reader, You can’t build a business with just Google SEO anymore Well, you can. But it's like building your house beside a river that floods all the time You'll be stressed af anytime it rains! You need to strengthen the flood barriers So you're calm when that next storm comes 🧘♀️ How do you do that? Multimodal search! Multimodal is the buzzword Google kept calling out at their I/O summit in 2025. It basically means multi-platform and multi-format. You’ve probably noticed Google Search...

Hey Reader, I'm honestly excited for 2026! I know some people think that's "naive optimism", but hear me out. I'm seeing big shifts in digital marketing that feel so much better for creators. Not easier. Not faster. Not "just post once a week and manifest traffic." Better as in healthier. Things are moving in a direction that rewards creators who show up and connect with their audience. Things are changing. And yeah we do have to be in more places than before. You can't run a business on 1...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, Unpopular opinion: you shouldn't need 100k pageviews for $100k years (or months 😉) There's been this idea in blogging since I started in 2018 that it's all about pageviews. And that more of them = more money. ❌ **annoying ass hockey buzzer noise** WRONG! You do NOT need 100k pageviews a month or even a year to have a $100k year. That idea comes from the ad revenue days. When...

Hey Reader, Wow I am ON IT today! Must be my ADHD meds finally arriving 😛 Replay of Day 1 is live ❤ 🎥 Watch it here or 🎧 Listen here + get the free resources here: 2026 Goal Planner Workbook (PDF) Call Agenda + Yearly Action Plan Template (Google Doc) Phone Wallpapers (Canva template) Goal Setting GPT & I'll be adding an accountability buddy finder database by Monday for y'all! Free! See ya tomorrow at 12pm EST to break down 1 of your yearly goals into a 1 year action plan so you can achieve...