Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I made the Hidden Gem Vault because I needed it. I’ve been creating content since 2018. That’s a lottttt of blog posts, newsletters, course lessons, live...
15 days ago • 3 min read
Hey Reader, I've had to write like 5 bios this month already for different speaking gigs, events, landing pages 🥱 Bios are boringggg. Besides, we're email friends! Friends don't prattle off bios and press mentions. They need to actually know each other. So I'm gonna share some of my absurdly strong opinions. Some are about SEO and AI. Most aren't. And we might fight about some of em: Mint chocolate chip >>> any other ice cream flavour (and chocolate is the worst) TV shows >>> movies We should...
28 days ago • 2 min read
Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, SEO isn't like Twinkies; it doesn't last forever. It still lasts the longest of any other traffic source, on average. It even makes content last the longest...
about 1 month ago • 5 min read
Hey Reader, I love my dad, but that man gives directions like he's Alexander Mackenzie*! (*The Canadian equivalent of Lewis and Clark, for all y'all Americans.) "Go left at the red house with the purple brick that you won't see until you've already driven past it and look back in your rear view mirror." "Get off the highway when you smell the cinnamon buns from the bakery I went to on Sundays with my grandma as a kid." "Walk straight for 4km until you see the pine tree with green-ish blue...
about 2 months ago • 4 min read
Hey Reader, Ok I am STUCK. Like Scooby-Doo-in-quicksand stuck. And I need your help, please!!! I don't even know how to fully phrase my question, I'm that stuck. (Plus, I'm pretty brain foggy due to health stuff, so I might legit be speaking that weird Sims language 🤣) ⭐️ This is gonna be a longer one, so if you want to help me out really quickly and read the rest later, that's fine! Scroll to the veryyy end (just before the "Cheers, Nina") and click the answer that matters most. Then I've...
2 months ago • 12 min read
Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I LOVE a game. Gamifying things is my jam ... and my curse. Cause I veryyy easily get too into things that are gamified. Like a rewards program? I have to...
2 months ago • 10 min read
Hey Reader, It's summer, which usually means people are offline enjoying the outdoors. ... unless you're like me an are on a shitload of meds that mean 1 second outdoors = insta heatstroke. ... or if you're one of my fluorescent brethren who start sizzling the moment the sun hits ya. Even then, most people aren't working at full speed in the summer. So I wanted to give you some quick tasks you can do to improve your site in just 5 minutes. Really. I timed myself doing it! (Cause I'm veryyy...
3 months ago • 7 min read
Hey Reader, Most people are using AI to write Instagram captions. Which is fine. Captions are annoying. But that’s like buying a food processor and only using it to stir your coffee. AI can do SO much more for you and your audience. It can sort through complicated information. Make personalised recommendations. Help someone plan something that usually takes 42 tabs, 3 spreadsheets, and a small emotional collapse. Guide people through a process they’ve been putting off for months. Turn your...
3 months ago • 4 min read
Hey Reader, I have a lot of AI bots. Like a LOT. I have GPTs that write blog posts, audit content, answer student questions, help me plan sales funnels, recommend my offers, and do approximately 900 other things I got tired of doing manually. They’re very useful. They’re also needy little fuckers. Because every time I update a course, change a price, retire an offer, plan a launch, or come up with a new strategy, I need to update the information inside all of them. Otherwise, someone asks,...
3 months ago • 3 min read