Hey Reader, I have a lot of AI bots. Like a LOT. I have GPTs that write blog posts, audit content, answer student questions, help me plan sales funnels, recommend my offers, and do approximately 900 other things I got tired of doing manually. They’re very useful. They’re also needy little fuckers. Because every time I update a course, change a price, retire an offer, plan a launch, or come up with a new strategy, I need to update the information inside all of them. Otherwise, someone asks,...
7 days ago • 3 min read
Hey Reader, PPTB closes in 40 minutes, so I’m not going to turn this into a 9-act documentary. But I do want you to hear Brittany’s story before the cart closes. She shared it in my Facebook group yesterday and literally brought me to tears! ... which tbf, isn't super hard when I'm this sleep deprived from dealing with all the tech woes. Before PPTB, her creator and freelance income had been stuck in a plateau: 2023: $34,1552024: $34,840 She was working hard, but the numbers weren’t really...
17 days ago • 1 min read
Hey Reader, “I have a blog” is not the same as “I have a business.” I say that with love and also with the deep irritation of someone who spent years acting like publishing more posts was somehow the same as building a company. It. Is. NOT. A blog can get traffic and still not sell. A blog can rank and still not build trust. A blog can have hundreds of posts and still make people reenact Goonies trying to find the thing you actually offer. NO. MORE. HIDDEN. GEMS. That's for blog topics, not...
17 days ago • 1 min read
This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, My copywriter has been inside PPTB while rewriting the She Knows SEO website copy. And yesterday she posted that she was looking at the "Downloads & Resources" tab in Circle and her jaw was basically on the floor. Not the core course. Not the...
17 days ago • 2 min read
This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, In December, I started helping a Toronto nonprofit that was in a rough spot. Social wasn’t reliably working. Influencer stuff wasn’t reliably working. They were giving away free services and time without a clear return. And they were seriously...
17 days ago • 2 min read
This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, Please do not open this in 6 hours!! Because in 6 hours: ⏰ PPTB will be closed ⏰ The replay will be taken down. ⏰ The validator will be sent to the AI archive in the sky. And I will hopefully be lying down somewhere with 400 chocolate...
17 days ago • 2 min read
This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, Tiny reminder for the night owls, the early risers, and the people who open emails at deeply questionable hours: The free stuff goes away at noon, too ⭐️ The workshop replay ⭐️ The SEO Sales Funnel Validator Both of them come down when PPTB's...
18 days ago • 2 min read
This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, Ok babes, be honest with yourself for a sec ... do you really need to sleep on it? Or do you already know what the answer is, and your brain is just trying to buy itself 8 more hours of pretending this is still “research”? Cause sometimes...
18 days ago • 2 min read
This email is part of a launch email series. I'm currently launching a really cool offer, but I totally understand if you're not feeling it right now. Click here to OPT OUT of this series and still get my regular newsletters after the launch Hey Reader, I know PPTB is spenny. I'm not gonna sit here and pretend $2,500 is pocket change. If the money genuinely isn't there, please don't put yourself in a bad spot to join! I have a 0 tolerance policy for people going into debt or struggling to buy...
18 days ago • 3 min read