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Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

Featured Post

This is usually the first win

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, People don’t usually email me in month 1 like “I HAVE 50,000 SESSIONS!!!” That comes later. What they usually say is more like: “I finally get what I’m supposed to be doing.”“I didn’t realise how messy my site was until now.”“I suddenly have way more content ideas.”“I can see how my posts are supposed to connect.” And honestly? That’s the good stuff. Because before traffic grows,...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, One of the biggest shifts I see when someone finally has an SEO system isn’t traffic. It’s this: They stop guessing. They sit down to work and they already know: What they’re writing.Why they’re writing it.Where it fits.What comes next. No bouncing between ideas.No “should I be doing Pinterest instead?”No spiralling. Before, it usually looks like: Open laptop.Stare at blank...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, If you’ve tried SEO and it didn’t work, that doesn’t automatically mean SEO doesn’t work. It usually means you were taught pieces instead of a plan. Most people I talk to fall into one of these: You’ve written some posts.You know what a keyword is.You’ve optimized things.You’ve tried. Or… You’ve written a LOT of posts.Like dozens. Maybe 100+.And your traffic is still basically...

Want to unsubscribe from this sales promo, but still receive my regular newsletter? Unsubscribe here. Hey Reader, I’m not letting you stay stuck with SEO! Not in a “turn RankMath green and hope” way.Not in a “post once and wait for magic” way.Not in a “some guy on YouTube said this worked in 2013” way. I created 6 Months to 50K Sessions Masterclass back in 2022. And then over time I realized something uncomfortable: The way most people need to learn SEO nowis not the way I originally taught...

This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Hey Reader, Travelpayouts is ONCE AGAIN showing how they prioritize publishers.To celebrate the launch of Drive, their new AI tool suite, they want to give YOU $1,000.Well, not all of you. That’d probably bankrupt the company and, selfishly, I really want them...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I am nosey as HELL! It’s probably why I’m obsessed with that new TV show, The Burbs, with Keke Palmer. She spends like the entire first episode creeping on...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, SEO posts do not mean soulless posts! I audit a lot of posts every month. For my students. For case studies. For my own analysis of what's out there. And...

Hey Reader, I loveee a big, juicy backlink ... but they're not the be all and end all of ranking anymore. DA has been dominated by BA: Brand Authority. WTF is Brand Authority??! It's basically having authority and being trusted by others (just like DA) BUT it's not judged by links. AI can now let algorithms check social media, podcasts, etc. to see where you're mentioned Even if there isn't a link! Legit just an @[yourname] or someone bringing up your name on Reddit can improve your rankings....

This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Hey Reader, I scaled from $0 income to my first $10k month in less than 6 weeks.About $1.75k was from Mediavine ads.The rest was all affiliate income. How did I do it?Nope, I am not magic.If I was, you better bet your ass I’d be floating around sprinkling...

Hey Reader, Last year reminded me why I built my business the way I did. Not for vanity metrics.Not to be everywhere.Not to post for the sake of posting.Not to build something that only works if I’m constantly “on.” I built it so my life could still happen. So I could work less than 20 hours most weeks.So I could go to appointments without my income disappearing.So I could pull back publicly without everything falling apart.So I could have hard seasons and not have my business become another...