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Nina Clapperton - She Knows SEO

SEO Specialist and AI Expert

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

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Featured Post

your listicle reads like you Googled it 😰

Hey Reader, So, real question: Why is #1 first on your list?Is it the best? Most useful? Does it connect to #2?Or did you just throw it up there because it was the first thing that came to mind? 👀 I’m looking at you, “10 AI tools to try” and “7 things to pack for Italy” blog posts. Listicles are powerful when they’re done right.But a lot of bloggers are out here publishing collections, not content. Let’s be clear: I love listicles They’re fast to write. Easy to scan. Perfect for internal...

7 days ago • 3 min read

Hey Reader, You used to be able to win Google’s love by being the tallest kid in the class. Literally. It was so well-known, people called it the Skyscraper Technique. Basically: just write more than your competitors. If the top 10 posts in the SERPs had 110 tips to spring clean faster, you wrote 111. If they had 12 day trips from Toronto, you gave ‘em 13. And if they had 3 FAQs, you added a 4th and called it a day. ...but users hated it. Tbh? So did we! Those posts were a bitch and a half to...

14 days ago • 3 min read

Hey Reader, I say this with love, but...your blog post is flopping around with zero support. Like, it’s giving chaotic neutral, not clear, confident, and clickable.And Daddy Google? He's less impressed than my dad when I dropped out of business school 3 days in. Let's talk about your headings... or lack thereof Here’s what I see more than I should: No H1 at all (or 4 H1s, which... HOW?) Headings used for ✨aesthetic vibes✨ instead of structure Skipping straight from an H2 to an H4 like a...

21 days ago • 3 min read

Hey Reader, This is your last reminder: In just a few hours — at 12PM EST — prices for my done-for-you services are going up. But before I hit you with the numbers, I want to tell you something you might not have thought about yet. These tools aren’t just for you. They’re for your students and clients, too. You’ve heard how I use Custom GPTs to write blog posts, create newsletters, build content calendars, and run my business in half the time. But what you might not know is: 👉 I also use GPTs...

25 days ago • 2 min read

Hey Reader, You can write 10 more blog posts.You can find 100 new keywords.You can even pay someone $500 to write the “perfect” article. But if your site isn’t actually optimized?None of it is going to stick. Let me be blunt:You can’t content your way out of a broken structure. That’s like putting fresh wallpaper up in your living room when the roof is caved in.Sure, the wall looks good.But zoomed out? The whole thing looks like a trash heap to anyone walking by. Here's what I see all the...

26 days ago • 3 min read

Hey Reader, I don’t know about you, but I remember the early days of my blog like a fever dream of Canva thumbnails and caffeine crashes. I’d spend days writing just one blog post…Then days trying to remember to update my newsletter.Don’t even talk to me about Instagram captions. 😮💨 So, in true Type A fashion — I went BIG.I hired a team of 40 writers in one month. 🙃 To this day, it’s the worst decision I’ve ever made in my business. I became a full-time manager.Not a writer. Not a...

27 days ago • 3 min read

This is a sales email. I'm gonna email you 1x daily till Friday with SEO & GPT tips related to it, but I will ultimately be selling you my services. If it's not the right fit right now, but you want to keep getting my normal newsletters, click here to opt out of this sales sequence. Hey Reader, You ever have one of those “holy sh*t, I actually built this” moments? I had one last week — and it’s all because of you. If you’re on this list, it means at some point you trusted me with your...

28 days ago • 4 min read

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Let's sit crooked and talk straight. We need to talk about AI Overviews & how to get cited by them. If you haven't Googled anything in a while (no...

about 1 month ago • 8 min read

Hey Reader, Sorry to email you midday on a Friday, but y'all! this is SERIOUS. I watched the Google I/O 2025 presentations and read through all of Google's new documentations on handling AI Search. I tried sooo hard for literal days to get this down to an email sized amount of info, but there's just too much to go through. ✨ So this email will cover the cliff's notes of what's changing. ✨ My new Youtube video (which btw features Theo shoving himself into an armchair with me repeatedly) gives...

about 1 month ago • 7 min read

This email is sponsored by Travelpayouts. We’re so grateful to them for supporting She Knows SEO and helping me bring you free tips like these! Sign up for Travelpayouts today and get a $25 bonus on your first payout with code “NINA”. Hey Reader, Affiliate marketing felt like a personal attack for a long time. I’d sign up for every program that was even vaguely relevant to my blog, drop links like confetti, and then wonder why nothing converted. Turns out, I didn’t need more links. I needed a...

about 1 month ago • 3 min read