Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.
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something big shifted in search
Published 8 days ago • 4 min read
Hey Reader, You can’t build a business with just Google SEO anymore Well, you can. But it's like building your house beside a river that floods all the time You'll be stressed af anytime it rains! You need to strengthen the flood barriers So you're calm when that next storm comes 🧘♀️ How do you do that? Multimodal search! Multimodal is the buzzword Google kept calling out at their I/O summit in 2025. It basically means multi-platform and multi-format. You’ve probably noticed Google Search...
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