something big shifted in search


Hey Reader, You can’t build a business with just Google SEO anymore Well, you can. But it's like building your house beside a river that floods all the time You'll be stressed af anytime it rains! You need to strengthen the flood barriers So you're calm when that next storm comes 🧘♀️ How do you do that? Multimodal search! Multimodal is the buzzword Google kept calling out at their I/O summit in 2025. It basically means multi-platform and multi-format. You’ve probably noticed Google Search...