Hey Reader, “I have a blog” is not the same as “I have a business.” I say that with love and also with the deep irritation of someone who spent years acting like publishing more posts was somehow the same as building a company. It. Is. NOT. A blog can get traffic and still not sell. A blog can rank and still not build trust. A blog can have hundreds of posts and still make people reenact Goonies trying to find the thing you actually offer. NO. MORE. HIDDEN. GEMS. That's for blog topics, not...