Hey Reader, I loveee a big, juicy backlink ... but they're not the be all and end all of ranking anymore. DA has been dominated by BA: Brand Authority. WTF is Brand Authority??! It's basically having authority and being trusted by others (just like DA) BUT it's not judged by links. AI can now let algorithms check social media, podcasts, etc. to see where you're mentioned Even if there isn't a link! Legit just an @[yourname] or someone bringing up your name on Reddit can improve your rankings....