Hey Reader, Schema has come up about 5x in the last 3 weeks: 1st when a fellow SEO DMed me to asked me to help her understand it so she could implement it for a client (yes, I legit believe community over competition and do this kinda mini consulting for free. I think everyone should!!) 2nd in EVERY article I've read about AI SEO (or GEO, or AIEO, or AEO, or old mcdonald had a farm EIEIO 🤣). Schema is one of the ways we can get our sites ranked ASAP! 3rd for a dog rescue site I've been...