the unlikely duo


Hey Reader, There’s one thing social media can’t do well: build deep, lasting relationships with your audience. Any relationship you do build with your audience is totally at the whim of algorithms, the platform shutting down, and the billionaire founders getting boycotted. That’s why newsletters & podcasts are two of the most powerful (and underrated) ways to connect with people—without fighting algorithms or posting daily. If you want a high-impact, low-maintenance way to turn casual...