Hey Reader, Most sites I visit have the same problem: The writer knows exactly who they’re trying to help and what they want to be known for … but the site is saying something totally different. Or, worse, saying nothing at all! When new visitors click onto the site, they can’t work out: what the site is about who it’s for and why they should stick around. Those 3 things power connection. Cause no one is gonna connect with a vague blog that’s “something for everyone.” Your menu should hint at...