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Nina Clapperton - She Knows SEO

Nina Clapperton is a multi-6 figure travel blogger and the founder of She Knows SEO. Nina learned SEO and scaled her blog to 50k sessions in 6 months. Within 13 months, she was making $30k/mo passively. She shares actionable SEO and AI tips in every email.

Featured Post

The algorithm-proof keywords no one is talking about

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, I’ve said it before and I’ll say it again — I love a zero volume keyword. But I don’t love it because it’s “zero volume.” I love it because the tools say it...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Okay, so normally I wouldn’t pop into your inbox just to shout “I’m speaking at a summit!!”... but this one is too good not to share. I’m one of the...

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: Stop Writing Boring SEO Content 😴 Here’s How to Fix It (Live Demo) Watch here 👇 https://youtu.be/XCfILozCnVE Other videos you might like: This Travel Blogger Skyrocketed Traffic with Topical Authority I’m changing my backlink strategy. Here’s why...

Hey Reader, The biggest mistake I see people make with keywords? They go after high-volume terms that have zero intent. A couple of years ago I was auditing a student’s site. They were ranking number one for some “amazing” keywords — stuff like city names. So think: they were ranking for “Toronto, Ontario.” Which sounds incredible, right? But here’s the catch... they weren’t getting any clicks. No conversions. Nothing. This was back before AI Overviews or any of the Helpful Content updates —...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Keyword research is not what it used to be. But most bloggers? They’re still doing it like it’s 2018.That’s why they’re struggling to rank. And why they’re...

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: How to Find Keywords with Google Trends (The RIGHT Way) Watch here 👇 https://youtu.be/HYQp6SNExg8 Other videos you might like: Exit Intent Pop Ups: How to Make More Sales Passively How to Find and Fix Broken Links on Your Website | Step by Step...

Affiliate Disclaimer: This email may contain affiliate links. If you make a purchase using one of these links, we may receive compensation at no extra cost to you. See our Disclosure Policy for more information. If you choose to buy through my links then THANK YOU - it will make it possible for me to keep writing these emails. Hey Reader, Running a business is spenny af. And while I do think you need to invest in some tools, you don’t need to throw your wallet at every shiny thing right away....

Hey Reader, It’s no secret that Google and Reddit became besties after their deal two years ago to let Google train on Reddit’s data. Now, most of the searches we see have a Reddit thread somewhere in the top results—or even a dedicated forum section with multiple Reddit results. Personally, I don’t find Reddit very helpful. But some people definitely do, and Google recognized that. So they’re prioritizing it. That can be really frustrating. Because it often means these less-helpful threads...

Hey Reader, I’ve got a new Youtube video up for y’all! Subscribe to the channel so you don’t miss a video. And do me a favour, please? Like and comment on any of interest - or even asking me to do other videos. It helps me & the algo out! New video: How I Find Keywords I Can Actually Rank For | Competitive Analysis SEO Tutorial Watch here 👇 https://youtu.be/8xhK-RJFHbw Other videos you might like: HARO vs. Guest Posting: Which Backlinks Grow Traffic Faster? 📈 I Spent $650 to Find Out! How to...

Hey Reader, People ask me all the time how they can get people to stay on their site longer.And they ultimately think it all comes down to having more content — like more posts, more internal links.But that’s how you get more pages per session. That’s not how you actually improve your time on page. If you send them to five other posts, yeah, your pages per session go up.But if every post is just one paragraph long, they’re going to be spending 10 seconds on each post and leave.So your time on...